Here's What You Actually Need to Know About College

Colleges Aren't Impressed by Sports

You don't need to be an athlete to get into an Ivy.

The New "Red Flag" on College Applications

You can read like a risk without even knowing it.

How to Choose a College Major

Major matters. But probably not in the way you’ve been told.

Colleges Don't Care About Volunteer Hours

There's a smarter way to do public service.

What to Do If You're Deferred

Don't freak out. But you need to move, quick.

How to Write A College "Diversity Essay"

Think you’re "not diverse enough"? Read this.

What Summer Programs Impress Colleges?

Here are the ones you should avoid like the plague.

Colleges Don't Trust Your GPA

This is not a phase. This is the new architecture of admissions.

The SAT Is Back & You Can't Ignore It

Test-optional is so over.

Should I Send Colleges My Test Score?

If a school is test-optional, sending ACT, SAT, and APs gets more complex.

Trump’s Executive Is A Game-Changer for College Sports Recruiting

(And What Smart Families Should Do About It)

Don't Let Your Friends Read Your College Essay

It will likely make it worse.

College Rankings Are a Scam

(And Columbia Just Got Caught)

A 4.0 GPA Isn’t Impressive Anymore

Some high schools hand out A’s like participation trophies. And colleges know it.

What Budget Cuts to Medical Research Mean for College Applicants

There's a new reality: more competition for fewer funded opportunities.

How Important Are AP Exams to Colleges?

Spoiler: more than you assume.

Don’t Bet on a “Safe” Major—Especially in STEM.

2025 just called. AI ate your “safe” plan.

How I Got a Kid Off the Duke Waitlist (And How You Can Try)

Getting off a college waitlist isn’t about luck. It’s about leverage.

College Summer Programs: What's Hot and What's Hyped

If it’s just a name-drop, admissions officers see through it faster than you can say “$12,000 price tag.”

Why We Don’t Help Students Settle

A student said something that was a straight-up lie - and a dangerous one at that.

Trump’s Funding Cuts to Elite Colleges: The Real Story for Parents & Applicants

Think of it like the government saying, “Play by our rules, or we pull the purse strings.”

What To Do If You're Waitlisted

Don’t panic. Do this instead.

Should My Kid Avoid Colleges Trump Is Targeting? (No. And Here’s Why.)

Even if it feels like elite universities are under siege, they are not going under anytime soon.

What the Top Florida Schools Are Really Looking For

At selective Florida schools like University of Florida, FSU, and University of Miami—it’s not just about what you’ve done.