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Who Actually Reads Your College Application? (Aka Admissions Counselors Aren't Who You Picture)

Who are admissions counselors - and why should you know?

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Why Hiring a College Consultant Won’t Guarantee an Acceptance (And What Actually Works)

Get real insights—no false promises.

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How Much Should College Counseling Cost? (And Why So Many Parents Get Scammed)

One minute, you're seeing a $200 essay review, and the next, someone’s pitching you a $50,000 "Ivy League Guarantee."

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How to Write a Letter of Continued Interest That Actually Works

So You Got Deferred or Waitlisted—Now What?

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Social Media in College Admissions: How to Use the Internet Without Screwing Up Your Future

Social media isn’t the enemy—it’s a tool. When used wisely, it can make you stand out in the best way possible.

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Financial Aid and Scholarships: Everything You Need to Know

There’s so much money out there waiting to be claimed. Scholarships, grants, financial aid—you name it.

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Parental Involvement in College Applications: How to Be Helpful Without Hovering

Help your kid crush the college application game without smothering their independence.

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The Best College in Every State: What They’re Looking For

Each state has its standout schools, each with its own personality and type of student they’re eager to admit.

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Legacy Admissions Policies at the Top 50 U.S. Colleges: What You Need to Know

Legacy admissions policies vary wildly, and honestly, some schools play it coy about what legacy even means to them.

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How Much Does Legacy Really Count In College Applications

The future of legacy admissions likely hinges on two factors: public opinion and legal challenges.

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Why Early Decision Isn’t as Important as You Think

ED can sometimes warp how we think about admissions, leading to unnecessary stress and misplaced priorities. Here’s why ED isn’t everything—and how understanding “fit” can make all the difference.

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Deferred, Rejected, or Accepted: What Early College Results Mean for Your Next Steps

Let’s break it down and figure out your next steps with love, logic, and a little sass.

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Is AI the Secret Weapon or a Red Flag in College Applications?

You can use AI smartly—without losing your secret sauce.

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What to Do If You Get Deferred Early Decision or Early Action

Craft a thoughtful plan so every move you make works to your advantage.

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The Best Colleges in the South - and Who They Let In

While the stats still matter, the real currency at these universities is a mindset that’s curious, inclusive, community-driven, and globally aware.

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From Robotics to Creative Writing: How to Stand Out in Niche Fields

Colleges aren’t impressed by a laundry list of clubs with no clear narrative.

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Don't Like the Ivy League? Here's Where to Apply Instead

The Ivy League might have the name recognition, but it’s not the only place to find world-class education and career-launching opportunities.

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Should You Apply as a Business Major? Here’s the Truth About Competitive Business Schools

With schools like Wharton, Ross, and Stern boasting acceptance rates that rival Ivy League levels, the competition is no joke.

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Should You Actually Apply as a STEM Major?

Admissions officers aren’t just looking for interest; they’re looking for expertise.

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How to Write the Stanford Supplemental Essays: Genius, Authenticity, and a Touch of Quirk

Ah, Stanford—the school where dreams meet Silicon Valley ambition and where the phrase "Change the world" is less a cliché and more a daily mandate.

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How to Ask For A Stellar Letter of Recommendation for College

Think of letters of recommendation as the backstage pass to your life—an insider’s perspective on who you are beyond grades and test scores.

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The Dos and Don’ts of Demonstrated Interest: What Colleges Actually Notice

Think of demonstrated interest as dating—you want to show you’re into them, but not so much that it’s weird.

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College Admissions Trends for 2024: What’s Changing and How to Adapt

This year, there’s a stronger focus on essays, identity, and how students navigate the changing social and political landscape.

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Top 10 Mistakes Students Make on Their College Applications (and How to Avoid Them)

It might feel like victory depends on the strength of your GPA, the truth is, many students knock themselves out of the running with avoidable mistakes.